![]() Terry McGuirk, currently the chairman of the Atlanta Braves, was first to see the logo. ![]() “It was designed with money in mind, so we tried to keep it one color.” “There were several forms of the logo they weren’t exactly wild about, there was one we thought would play the best, we tried to keep it simple,” said Dwyer. Dwyer distinctly remembered presenting the designs to the powers that be. The logo was designed by the late Anthony Guy Bost, who had also been a professor at the University of Auburn. “We had about 24 or 48 hours to turn around and present a logo.” “In the eleventh hour, it occurred to someone that they needed a logo,” said Toni Dwyer of Communication Trends, Inc, and the ad firm that worked with CNN before it got off the ground in 1980. The origin story, as told by Toni Dwyer in an article by Cody Sigel Combs: Try a search!ĬNN launched with this logo in 1980 and has used it with very little variation ever since. These are the most common typefaces in the database, but there are many more.
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